Paid Acquisition
Google, Meta and TikTok ads that pay for themselves.
Most ad accounts waste money quietly: broad targeting, tired creative and budgets left on autopilot. We run paid acquisition like an investment desk — every naira, pound or dollar has to earn its place, and we move spend to what is working every week.
Sound familiar?
- Your cost per lead keeps climbing and nobody can explain why.
- You are spending on ads but cannot tie the spend to real sales.
- Creative goes stale because there is no testing rhythm.
- Your agency reports clicks and impressions, not customers.
What's included
Our paid acquisition service, end to end.
Account audit & restructure
We review campaign structure, tracking, audiences and wasted spend, then rebuild accounts for clean data and efficient learning.
Google Search, Shopping & YouTube
Capture buyers at the moment of intent with tightly themed search campaigns, Performance Max and video that builds demand.
Meta & TikTok advertising
Thumb-stopping short-form creative, broad and lookalike audiences, and retargeting sequences that turn attention into sales.
Weekly creative testing
A steady pipeline of new hooks, formats and offers, tested in a structured way so winners scale and losers stop costing you.
Budget & bid management
Daily monitoring and weekly reallocation so budget flows to the campaigns producing the lowest cost per customer.
Transparent reporting
One dashboard showing spend, leads, sales and ROAS — the numbers your finance team actually cares about.
How it works
A clear process, measured every step.
- 01
Audit
Find the leaks in your current accounts and tracking.
- 02
Rebuild
Restructure campaigns and launch the first creative tests.
- 03
Optimise
Shift budget weekly towards the best-performing ads.
- 04
Scale
Increase spend on proven winners while protecting returns.
Why iDigify
With 12+ years in growth and 27+ brands supported, we have managed ₦2bn+ in marketing budget and delivered up to 10× ROAS. We don't sell activity — we tie every piece of work to the numbers that matter to your business.
Ideal for
- E-commerce brands
- Fintech & apps
- Lead-generation businesses
- Education & training
Platforms we work with
- Google Ads
- Meta Ads Manager
- TikTok Ads
- LinkedIn Ads
- GA4
- Looker Studio
Paid Acquisition FAQs
How much should I spend on ads?
It depends on your margins and goals. We start with a test budget that gives enough data to learn, then scale once we can see a profitable cost per customer.
How quickly will I see results?
Most accounts show clear improvements within 4–8 weeks as tracking is fixed and wasted spend is cut. Scaling profitably usually follows from month two or three.
Do you create the ad creative?
Yes. Our team produces static, carousel and short-form video creative, and runs a weekly testing schedule so your ads never go stale.
Which platforms do you manage?
Google (Search, Shopping, YouTube, Performance Max), Meta (Facebook and Instagram), TikTok and LinkedIn.