Email & Lifecycle
Keep customers buying long after the first sale.
Winning a new customer costs far more than keeping one. We build email, SMS and WhatsApp journeys that welcome, nurture and win back customers automatically — so revenue grows without adding more ad spend.
Sound familiar?
- Customers buy once and never come back.
- Your email list is growing but rarely makes money.
- Every campaign is a one-off blast with no automation.
- You do not know which customers are about to churn.
What's included
Our email & lifecycle service, end to end.
Lifecycle strategy
A map of your customer journey with the right message at each stage, from first sign-up to loyal advocate.
Automated flows
Welcome series, abandoned cart, post-purchase, replenishment and win-back flows that run around the clock.
Segmentation & personalisation
Messages tailored by behaviour, purchase history and value, so every customer gets something relevant.
WhatsApp & SMS journeys
Reach customers where they actually read messages, with compliant, well-timed conversational campaigns.
Campaign design & copy
On-brand emails designed for mobile and written to drive clicks and repeat purchases.
Deliverability & list health
Authentication, list hygiene and sending practices that keep you out of spam folders.
How it works
A clear process, measured every step.
- 01
Map
Understand your customer journey and data.
- 02
Build
Launch the highest-value automated flows first.
- 03
Segment
Personalise campaigns by behaviour and value.
- 04
Grow LTV
Test, refine and track retention every month.
Why iDigify
With 12+ years in growth and 27+ brands supported, we have managed ₦2bn+ in marketing budget and delivered up to 10× ROAS. We don't sell activity — we tie every piece of work to the numbers that matter to your business.
Ideal for
- E-commerce brands
- Subscription businesses
- Fintech & apps
- Membership & education
Platforms we work with
- Klaviyo
- Mailchimp
- HubSpot
- Brevo
- WhatsApp Business API
- Customer.io
Email & Lifecycle FAQs
Which email platform should we use?
We work with most major platforms and will recommend the best fit for your size, stack and budget — or get more from the one you already have.
How soon do automated flows pay off?
Core flows like welcome and abandoned cart typically start generating revenue within weeks of going live.
Do you run WhatsApp marketing?
Yes. We set up compliant WhatsApp Business journeys for updates, offers and re-engagement — highly effective in markets like Nigeria.
Will you clean up our existing list?
Yes. We audit list health and deliverability first, so your messages actually reach inboxes.