Analytics & Growth Strategy
Know exactly which pound, naira or dollar is working.
You cannot grow what you cannot measure. We set up reliable tracking, build dashboards your whole team can read and turn the data into a clear growth plan — so every budget decision is based on evidence, not guesswork.
Sound familiar?
- Your ad platforms, analytics and sales numbers never agree.
- Nobody knows which channel is actually driving revenue.
- Reports are built by hand and arrive too late to act on.
- Marketing has activity, but no clear strategy or priorities.
What's included
Our analytics & growth strategy service, end to end.
Tracking audit & setup
GA4, Google Tag Manager, conversion APIs and pixels configured correctly, so the data you rely on is accurate.
Attribution & measurement
Understand which channels and campaigns genuinely drive customers, not just which ones claim the credit.
Live dashboards
Automated dashboards bringing spend, leads, sales and ROAS together in one place, updated daily.
Growth audits
A full review of your channels, funnel and economics to find the biggest opportunities first.
Quarterly growth plan
A prioritised roadmap of experiments and investments, with targets and owners for every quarter.
Fractional growth leadership
Senior strategic guidance for your team, without the cost of a full-time marketing director.
How it works
A clear process, measured every step.
- 01
Measure
Fix tracking so the numbers can be trusted.
- 02
Analyse
Find which channels and customers drive growth.
- 03
Plan
Set a prioritised quarterly growth roadmap.
- 04
Review
Track progress and adjust every month.
Why iDigify
With 12+ years in growth and 27+ brands supported, we have managed ₦2bn+ in marketing budget and delivered up to 10× ROAS. We don't sell activity — we tie every piece of work to the numbers that matter to your business.
Ideal for
- Scaling startups
- Multi-channel advertisers
- Leadership teams
- Businesses without in-house analysts
Platforms we work with
- GA4
- Google Tag Manager
- Looker Studio
- BigQuery
- Meta Conversions API
- HubSpot
Analytics & Growth Strategy FAQs
Why don't my ad platforms match my analytics?
Each platform counts conversions differently and often double-counts. We set up consistent tracking and a single source of truth you can trust.
Do you build custom dashboards?
Yes. We build automated dashboards around the metrics your business actually runs on, shared with your whole team.
Can you act as our growth lead?
Yes. Our fractional growth leadership gives you senior strategy and oversight without hiring a full-time executive.
What is included in a growth audit?
A review of tracking, channels, funnel performance and unit economics, delivered as a prioritised action plan.